- Züblin Chimney and Refractory GmbH makes its acronym “ZCR” to its trademark
- Goal: to hone the market profile and make the core service spectrum more visible
- First public appearance at the 2019 International Refractory Colloquium in Aachen
Cologne-based Züblin Chimney and Refractory GmbH is modernising its brand image and as of today will no longer use the ZÜBLIN logo but its own trademark.
The new logo features the acronym “ZCR” coupled with a red symbol representing the two main business fields of refractory and chimney engineering to highlight the service profile of the long-established company, which also operates in the fields of fire protection and technical insulation. “We can look back on a more than 160-year history in chimney and refractory engineering that was significantly shaped by the names HOF, OOMS-ITTNER and Behmann,” explains Susanne Winter, commercial director of ZÜBLIN Chimney and Refractory. “These three well-known companies have long since grown into a renowned player in the chimney and refractory business under the umbrella of Ed. Züblin AG. Now it is time to further hone our market profile and to give our name ZÜBLIN Chimney and Refractory – ZCR – its own future-oriented brand profile.” The launch of the new logo coincides with the International Refractory Colloquium in Aachen that starts today. By the end of 2019, ZCR plans to have the logo on its construction sites, office buildings and vehicles everywhere.
Increasing the visibility of the company
Züblin Chimney and Refractory GmbH has been the company name since 2013, when the ZÜBLIN subsidiaries OOMS-ITTNER-HOF (OIH) and BFB joined forces with SFB Behmann Feuerfestbau GmbH (Behmann). “The immense wealth of experience of both companies in refractory and chimney engineering as well as in the business areas of fire protection and technical insulation dating back to the 19th century is unique in Germany,” emphasise Susanne Winter and ZCR technical director Rudolf Mallweger with recognisable pride. They both see the future use of this knowledge advantage and continuous expansion of the competencies, especially in the area of innovation and technology, as part of the core strategy for the company’s continued success. “The launch of the new logo is a small but important part of our strategic alignment, which we intend to use to further expand our position in the marketplace. Our high-quality, technologically advanced solutions from a single source should always be visually linked with the name ZCR for our customers. This is our vision, which we want to express with the new logo,” says Mallweger.
Design represents the core services of ZCR
In choosing a new logo, ZÜBLIN Chimney and Refractory deliberately opted for a word-image combination. The abbreviation ZCR serves as the company name, as this has become the standard term both within the company and among the customers. The distinctive design element in the logo is the symbol. “It primarily represents our most important segment of refractory engineering,” says Winter, “but also looks like the view into a chimney from above.” The ZCR logo was designed based on the appearance of the chemical compounds in refractory building materials (e.g. silicon carbide) as well as the brick-like layering of these materials. The rigid structure of the logo anchors what ZCR stands for: reliability, quality, know-how and state-of-the-art solutions. The logo maintains the existing colour spectrum with the same bright red that belongs to the core of the ZÜBLIN and STRABAG brand to create a visual bridge to the corporate group.
Visitors to the International Refractory Colloquium can get a first glimpse of the new logo at the ZCR exhibition stand (No. 17) at Eurogress Aachen. Effective immediately, the new look is also to be found on the company website www.zueblin-cr.de.
ZÜBLIN Chimney and Refractory GmbH (ZCR) is a leader in the field of chimney and refractory engineering, technical insulation and fire protection. As a subsidiary of Ed. Züblin AG, the company is a member of STRABAG SE, one of Europe’s leading construction groups. The services offered by ZCR span the range from consultation and planning to construction and assembly all the way to maintenance and documentation as well as the renovation and modernisation of existing facilities. More information is available at www.zueblin-cr.de.
Stuttgart-based Ed. Züblin AG has about 14,000 employees and, with an annual output of about € 4 billion, is one of Germany’s largest construction companies. Since it was founded in 1898, ZÜBLIN has been successfully realising challenging construction projects in Germany and abroad and today is STRABAG Group’s leading brand for building construction and civil engineering. The company’s range of services comprises all construction-related tasks – from civil engineering, bridge building and tunnelling to complex turnkey construction to construction logistics, structural timber engineering and public-private partnerships. ZÜBLIN attaches great importance to partnership-based cooperation, and our ZÜBLIN teamconcept has proved its value as a successful partnering model for about 25 years now. Current construction projects of the company, a subsidiary of globally operating STRABAG SE, include the new Axel Springer building in Berlin, the Rinsdorf and Rälsbach viaducts on the A45 motorway, and the Boyneburg Tunnel on the A44 motorway. More information is available at www.zueblin.de